In 2018 American time is a more precious commodity than money. We just don't have enough of it. We prioritize tasks and use "work arounds" to get things done. College ministry is built on relationships, and relationships take time. There is no "work around" for that. Here's why it's so important.
College students need individuals not institutions. No longer do students trust the institution of the church just because it is the church. They need to see the church in action, individuals living out the call of Christ in community. They need to see the church being the church. This cannot happen at one weekly meeting.
College students need models not instructors.Don't tell them; show them. They can find all of the information they need on Google. They need someone to model how to walk with Jesus through the ups and downs of daily life. As Paul said, "follow me as I follow Christ (1 Cor. 11:1)."
College students need the freedom to ask real questions. No one asks a stranger their most pressing life questions. They ask someone they trust. Trust only comes in relationship. Many students are looking for someone to confide in, someone they can trust to ask those life questions. Earn the right to listen to them by investing your time with them.
If you lead a large group you cannot spend quality time with every student. You will need to enlist others to help. But you must invest in some. Students are watching. There is no substitute for life on life ministry with college students. So, clear your calendar and jump in with both feet. It's important.